For those who haven't seen this article, I think it's worth a read http://seattletimes.nwsource.com/html/businesstechnology/2002254110_webjobs26.html

Apple is going as far as pulling all the books from the publisher of an un-authorized biography about it's CEO, Mr. Steve Jobs.   After reading the article, I still can't seem to understand the company's thought process and why they would take these drastic actions. 

According to the article, the book is for the most part, favorable towards Mr. Jobs.  I think that most of us can agree that Apple is notorious about not sharing their technology or brand name with anybody else (examples are iTunes - they will not let anyone else use the file format, their machines - only Apple can make their machines and the hardware is usually more spendy than windows based PCs).  However, what good can come out of trying to control what people say about Apple in their books?  

I definitely think this will backfire against Apple and fuel critic's reasons on why not to support Apple.   For such a forward thinking company that is about brand name and image consiousness, this act of trying to repress free speech will be a black eye for them.